Trackside brand guidelines

Soda created a brand for the fans' zone within the A1GP hospitality portfolio at their races around the world. We produced a detail branding guideline within a few weeks of being commisioned by the A1GP marketing team. The brand guidelines deals with global application of branding for events that change nationality on a race-by-race basis. Soda designed a rumblestrip element to display each nation's flag at every event.