Ecommerce site for Vets

The brief:

Justin Levy needed to set up and be able to run an online shop in a matter of weeks. Vetmedsplus is an online Veterinary dispensary. He approached Soda to design the concept identity and web site from scratch and to a very tight budget.

The solution:

We began by assuming that, being a low cost dispensary, the brand needed to reflect the low cost of Vetmedsplus. We didn’t want to overawe the user. We wanted them to find their product and make the purchase. We chose a medically-themed colour palette and used quirky cartoon animals to brighten the shop up with.

For the ecommerce side of things we chose Miva. It allowed us to build from a template and provided a proven platform for Justin to work from. Justin required that we get this running very quickly and Miva vastly reduced development time. We heavily customised the default site provided by Miva and have since completely rebuilt their html code from scratch. We used css, some Flash and various Miva modules to flesh out the site.

Today the Vetmedsplus site goes from strength to strength with constantly increasing monthly visitors since its launch in 2006. Google Analytics figures recently revealed a 43% increase in traffic over the past 6 months.